Natural Aluminum-Free Deodorant Stick for Women & Men

Since 2012, Pretty Frank has been a woman-owned company. Our mission is to be the most transparent natural body care company on the market, providing the premium, natural, and organic ingredients that our Primal Pit Paste family has come to love in their deodorants.

We believe that P3 (Primal Pit Paste & Pretty Frank) has created a healthy, organic deodorant that works for all types of moms, dads, kids, and athletes alike. Our deodorants are free from aluminum, parabens, and synthetics, and we offer both baking soda-based and baking soda-free options.

Compact by Design is our initiative to identify products that, while they may not always look very different, have a more efficient design. By removing excess air and water, our products require less packaging and become more efficient to ship. These small differences in product size and weight lead to significant carbon emission reductions at scale.

Our deodorants provide effective odor control through the use of natural baking soda and activated charcoal, which neutralize the bacteria that causes odor. Organic plant-based powders also help absorb moisture, keeping you dry and fresh all day long.

The Charcoal Seaside variant features an invigorating blend of Lavender, Palmarosa, Lemon, and Juniper Berry essential oils. Our natural deodorants are easy to use, with just 1-2 swipes needed, and are pure enough to be used anywhere on the body where odor protection is required.

All of our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We only use premium, food-grade, organic ingredients, and we have a commitment to consistent quality checks.

We take pride in the fact that our products are free from harmful substances, including aluminum, parabens, synthetic fragrance, and petroleum. Our deodorants are also gluten-free, non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has remained the same for over a decade, and all of our products are made in the USA.

Finally, we are dedicated to sustainability and eco-friendliness. All of our packaging and shipping materials are 100% recyclable, and we have water-free or water-less formulas, saving over 40,000 gallons of water. We are proud to help preserve one of Earth's most precious resources.

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